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The truth about silicone-based products

The truth about silicone-based products

July 22, 2020

Are we merely treating the symptoms of, or the symptom related/causing problem? It’s a question I ask myself all the time now. Is silicone really all it's cracked up to be?
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The truth about conditioner

The truth about conditioner

July 15, 2020

We’re simply selling dreams to a woman on a good day or exploiting her insecurities on a bad day”. I was once told by a beauty industry veteran…It got me thinking…
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Unprecedented global uncertainty

Unprecedented global uncertainty

July 10, 2020

And so it begins…the impact of social distancing on service based business is now upon us and no-one knows how deep the hole really is.
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The inverse journey

The inverse journey

July 07, 2020

There's an incredible sense of satisfaction watching inverse grow, making its way slowly to the mainstream and transforming women hair like no other conditioning product can do. I really think its time to nurture our natural beauty, not distort it and our responsibility to teach the next generation to do the same. 
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