How to use

inverse is as easy to use as a flat iron or a curling iron. Simply start at your roots and glide downward and outward toward the ends -- but don't clamp down too hard. For best results use inverse on damp hair, and run the frozen tool over your hair until it feels cold to touch. All in, an inverse treatment should take you 15 minutes or less. It's fast. It's fun. And you're doing good things for your hair!


Want to know how to use this frozen beauty? Well here it is! Introducing inverse, the world’s first ice conditioner – a genius hair tool that improves the condition of your hair, every time you use it.

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How to use Inverse with Curly Hair


How to use Inverse with a Hair Treatment


How to use Inverse on Styled Hair


How to demonstrate Inverse

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