Blog

The Grommet: inverse now available in the USA!

The Grommet: inverse now available in the USA!

May 15, 2018

The Grommet  are on a mission to fundamentally change the way people launch, discover, share, and purchase products; and they've just launched the  inverse starter pack  and  ice mist  on their website!
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Pure Beauty Global Awards 2018: Second Place!

Pure Beauty Global Awards 2018: Second Place!

May 15, 2018

We are very excited to announce that our pioneering product, the  inverse hair conditioning system  was given a  highly commended  placement in the Best New Hair Care Product category in the Pure Beauty Global Awards 2018!
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Going natural: stories from Hollywood

Going natural: stories from Hollywood

May 04, 2018

Going natural can be a difficult journey, and there are so many elements to it! We understand the struggles, so we've gathered some of our favourite empowering celebs that have gone clean and green to help inspire you on your natural journey, whatever that may entail.
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My inverse hair: Dawn

My inverse hair: Dawn

April 24, 2018

Dawn is a 29-year old mother of two - or four if you count her animals! She was given her inverse as a present, and now feels like "she has a different head of hair entirely". This is her #inversehair story.
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