Welcome to the Ice Age

Inverse is the world's first Ice Conditioner, used to improve the condition of your hair every time you use it. This frozen beauty is a diverse tool that slots into your hair-care routine, in whichever way you find easiest.

Whether you use Inverse on wet hair, dry hair, or part of a deep conditioning treatment, your hair will become softer, stronger, shinier, healthier and more manageable. How great is that?