what is inverse?

inverse is the world's first sub-zero ice hair repair system. An innovative hair tool that improves the condition of your hair every time you use it. Don't be fooled, it’s not a straightener. No heat, no chemicals, cord or mess with inverse. Inverse locks in moisture to tame frizz and fly-away’s giving you hair that's five times smoother, softer and more manageable.

long lasting color

Hydrated hair equals beautiful, reflective and vibrant color that lasts so much longer. We discovered, if you include inverse and ice mist into your cleansing regime, it will reduce color fade by up to a factor of 2.

That means your color lasts twice as long! What are you waiting for?

give frizz an icy blast

Our lab technicians discovered that if you treat hair at icy cold temperatures, the fibre itself changes; locking in moisture improving frizz defence.

inverse is a hair conditioning system that harnesses the power of ice, keeping hair irresistibly healthy while making it soft and smooth with incredible shine and definition.