Inverse is the world's first Ice Conditioner, used to improve the condition of your hair every time you use it. This frozen beauty is a diverse tool that slots into your hair-care routine, in whichever way you find easiest.
Whether you use Inverse on wet hair, dry hair, or part of a deep conditioning treatment, your hair will become softer, stronger, shinier, healthier and more manageable. How great is that?
We love our hair, and thanks to inverse our hair is super easy to manage -- but we wanted to challenge ourselves. So, for two full work weeks, we are not allowed to wear the same hair-style twice. It's time to push our hair boundaries and see what we can come up with!
Thousands of years ago, there were all sorts of views on how to wash and take care of hair. Without running water and hot showers, personal hygiene wouldn't have been a top priority! So what did people use before we had shampoo?
Jonti is an active 25 year old, who spends a lot of time outdoors in the New Zealand sunshine! As someone who loves natural products, Jonti was keen to give inverse a go. This is her #inversehair experience!