Welcome to the ice age

inverse® is changing the way women all around the world condition and care for their hair. This frozen conditioner is a unique tool that slots into your hair care routine whichever way you find easiest.

Whether you use inverse on wet hair, dry hair, or as part of a deep conditioning treatment, your hair will become softer, stronger, shinier, more manageable and overall will appear healthier.

The more you use inverse, the better it is for your hair.