Inverse is the world's first Ice Conditioner, used to improve the condition of your hair every time you use it. This frozen beauty is a diverse tool that slots into your hair-care routine, in whichever way you find easiest.
Whether you use Inverse on wet hair, dry hair, or part of a deep conditioning treatment, your hair will become softer, stronger, shinier, healthier and more manageable. How great is that?
Last weekend we hightailed our way up to the ASB Showground for the Hair & Beauty Expo, to chat everything Inverse. Here are our top 3 moments of the Expo, as well as the much anticipated announcement of our giveaway winner!
Carolina is the beautiful wife of David, the founder of Inverse. Many years ago, Carolina dunked her hair in a bowl of iced-water, and her curly hair became soft, shiny and defined. This is where Inverse began.