inverse is the world's first ice conditioner - a genius hair tool that improves the condition of your hair every time you use it. Don't be fooled, it’s not a straightener. No heat, no chemicals, cord or mess with inverse. This frozen beauty locks in moisture to give you softer, stronger, shinier, healthier and more manageable hair.

Yes you can use inverse to help reduce frizz and repair your damaged hair, alongside other masks and treatments to get your hair where it needs to be.

Heat is bad for your hair. Minimise (or eradicate!) use of styling tools that blast your hair with high temperatures. We've done lots of research around this, so head here to learn what happens to your hair at different temperatures! Spoiler: it's not good.

If you can, let your hair air dry and go natural – embrace what you have sisters! Rubbing your hair dry with a towel causes unnecessary friction that's damaging to your hair. Instead, gently squeeze the water out with your hands and let your hair air dry. If you have to blow dry, follow with a cool blast to bring the temperature back down (most hair dryers have this function).We know going natural can be daunting, but the better condition your hair is, the better your natural hair will sit.

inverse does not replace your hair styler and will not straighten your hair. inverse is a hair conditioning system that harnesses the power of ice. It locks in moisture, keeping hair irresistibly healthy while making it soft and smooth with great shine and definition. In time, you may lessen the use of your stylers, due to your hair being easier to manage.

inverse does not replace your hair styler and will not straighten your hair. inverse is a hair conditioning system that harnesses the power of ice. It locks in moisture, keeping hair irresistibly healthy while making it soft and smooth with great shine and definition. In time, you may lessen the use of your stylers, due to your hair being easier to manage.

Everybody’s hair is different so results vary, but on average you will notice softer, smoother hair within 7 days – so long as you use it as often as you can.With regular use (minimum four times a week), your hair will become shinier, stronger and healthier. Don’t stop though, it just keeps on getting better.

Keen to give the inverse 30 day challenge a go? Use inverse a minimum of 20 times in a 30-day period (or daily if you can) and we know you’ll love inverse as much as we do!

inverse is not a straightener, so clamping down hard isn’t the right way to go. Instead, lightly glide inverse through sections of your hair a few times, instead of once and slowly. Watch the demo here.

Everybody’s hair is different so results vary, but on average you will notice softer, smoother hair within 7 days – so long as you use it as often as you can.With regular use (minimum four times a week), your hair will become shinier, stronger and healthier. Don’t stop though, it just keeps on getting better.

Keen to give the inverse 30 day challenge a go? Use inverse a minimum of 20 times in a 30-day period (or daily if you can) and we know you’ll love inverse as much as we do!

If you can use inverse every day, that would be fantastic! If not, four times a week would suffice. inverse is here to restore your hair over time, not to be used as a quick fix. The more you use it the better it gets!

To kick-start your hair repair, use inverse daily in the first few weeks to really start seeing the benefits of chemical free conditioning!

Yes, inverse can be used on dry hair, although best results stem from having wet or damp hair. 

ice mist is ideal for introducing moisture if you don’t wet or wash your hair daily – great for those days when you just need a quick touch-up. 

You can also use inverse at the end of your heat styling routine, to cool hair down and help set the style for longer.

Yes, you can use inverse in the shower! Once you have rinsed your hair, glide the device through sections of your hair just like normal. Avoid running inverse under hot water, as this will cause the ice cores to melt faster.

Here at inverse HQ, we are so confident you’ll love Inverse as much as we do, that we are offering a 30-day money back guarantee. So how does it work? 

Kick-starting your hair repairInverse is here to restore your hair overtime, not to be used as a quick fix. So, that means Inverse needs to get it into your hair routine as often as it can – after all, the more you use it, the better it gets!In the first 30 days of use, you must use Inverse at least 20 times – or daily if you can fit it in! Best results stem from having wet hair, so if you’re not a daily washer we recommend grabbing a bottle of Ice Mist to help touch up your hair. The resultsEverybody’s hair is different so results vary, but on average you will notice softer, smoother hair within 7 days – so long as you use it as often as you can. With regular use (minimum four times a week), your hair will become shinier, stronger and healthier. Don’t stop though, it just keeps on getting better. 

inverse warrants that this product will be free from any defects that are due to faulty materials or workmanship for a period of 12 months from the original date of consumer purchase. If the product should become defective within the Warranty Period, we will replace the product or defective part free of charge.