Why inverse?

We believe we can achieve beautiful, healthy hair without the need for harmful ingredients -- nature knows best, right? Using our patented ice core technology, we've combined ice with science to bring you inverse, the world's first ice conditioning system for hair.

We committed ourselves to discover a way to restore your hair's natural beauty in a way that fits seamlessly into your hair-care routine. Natural conditioning, no harmful ingredients -- all to get the best from your hair.