Unprecedented global uncertainty

‘ Unprecedented global uncertainty’ – is now a common phrase echoing the halls of corporate earth and whether you buy into the main stream narrative or not, the reality for a vast number of small to medium sized businesses in 2020 and beyond, post COVID-19 is grim.

As frogs can be indicators of a healthy rain-forest, smaller ‘Ma & Pa’ style businesses can also be indicators of a healthy economy. Sadly, one of the hardest hit industries are beauty and hair and it swarms with smaller owner/operator type businesses and the global beauty sector is predicted to slump by a whopping $5 billion US by 2024, down from the $25 billion US it registered in 2019.

And so it begins…the impact of social distancing on service based business is now upon us and no-one knows how deep the hole really is.

Check out this article by Happi.com and how Coty for one, is waking up to a new and uncertain landscape:  shorturl.at/eLP08