Pure Beauty Global Awards 2018: Second Place!

May 15, 2018

The Pure Beauty Global Awards acknowledges the best in beauty with the most efficacious, exciting and innovative products launched over the past 12 months taking centre stage. The international beauty experts use their expertise to judge across different categories and decide the best new global products of the year.

We are very excited to announce that our pioneering product, the inverse hair conditioning system was given a highly commended placement in the Best New Hair Care Product category!

Being both a finalist and a placement winner across two categories is incredibly exciting, and we couldn't be more proud to have our name up in lights along with both up-and-coming and huge names in the beauty industry. Go inverse!

____

If you're ready to grab yourself our award winning product, head to our stockists page here.

Also in Blog

How to make your own dry shampoo

July 02, 2018 0 Comments

Going Natural Hair tip

Dry shampoos have been 'all the rage' over the past few years. Every man and his dog has their own version, that you can often pay through the nose to buy. So, if you'd like to save some money, and make yourself a natural dry shampoo, here's what you can do.

No more tears: the easy way to banish knots

June 23, 2018 0 Comments

Hair tip

We all know the battle of getting a hair brush through knotty hair, so it's no wonder our kids squirm and moan when we try to do the same. But don't fear! Here are some homemade and natural steps to make your morning routine as easy as possible.

5 reasons your hair is breaking

June 03, 2018 0 Comments

Hair tip

Hair breakage can be stressful, but on the positive side you don't have to put up with it! We spoke to Dave, our founder and hairdresser of 30 years, and he's given us some of the top reasons your hair may be breaking and what you can do about it.

Our products

Help & Services

We are inverse

Together, we unite against our common enemy – heat and chemicals. We visualise a world where hair damage is a thing of the past. Welcome to the new ice age.