Pure Beauty Global Awards 2018: Second Place!

May 15, 2018

The Pure Beauty Global Awards acknowledges the best in beauty with the most efficacious, exciting and innovative products launched over the past 12 months taking centre stage. The international beauty experts use their expertise to judge across different categories and decide the best new global products of the year.

We are very excited to announce that our pioneering product, the inverse hair conditioning system was given a highly commended placement in the Best New Hair Care Product category!

Being both a finalist and a placement winner across two categories is incredibly exciting, and we couldn't be more proud to have our name up in lights along with both up-and-coming and huge names in the beauty industry. Go inverse!

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If you're ready to grab yourself our award winning product, head to our stockists page here.

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Together, we unite against our common enemy – heat and chemicals. We visualize a world where hair damage is a thing of the past. Welcome to the New Ice Age.