Working in the hair care industry, we've seen some crazy hair looks come in and our of fashion, but this trend takes the cake.
These keen bathers (shown below) at Takhini Hot Pools, in the Yukon territory of Canada, have taken out the top honours at the resort's annual hair freezing contest.
Simply immerse yourself in the hot springs, craft your hair into an eye-catching style, and brave the artic temperatures as it freezes into place. We love it!
2nd place winner Manuel Sidler.
Taking out first place this year is Pierre-Michel Jean-Louis. He won US$750 and a 30-soak membership. In second place was Manuel Sidler, who won $300 and a 12-soak pass. Alex Jegier took out third place, with $200 and a six-soak pass
The rewards aren't huge – most of the contestants are probably doing this for the glory. But let's be honest, we'd love to partake in this too! After all, ice is our specialty.
"Originally, we had only planned on having three winners", said Umbrich. "However, after we received all the submissions we had a hard time picking only three. In the end, we decided to add a fourth-place prize."
Nina Mia Magbayo won that honour.
This trio took out the top prize last year.
The competition began in 2011 but didn't really take off until 2015, when it garnered international publicity.
In 2015, the owners were awarded Territorial and National Tourism Awards for their efforts in promoting the Yukon, as well as Canada, worldwide.
"We never could have imagined to what degree this contest has spread around the globe," said Umbrich.
Nina Mia Magbayo came fourth in the contest.
Pierre-Michel Jean-Louis took out first place in the contest.
- This article has been adpated from stuff.co.nz