Inverse | Review by Saima Says, Beauty, Fashion & Lifestyle Blogger

May 12, 2016

Inverse | Review by Saima Says, Beauty, Fashion & Lifestyle Blogger

Saima Says, a Beauty, Fashion & Lifestyle Blogger was kind enough to share her thoughts on the Inverse Hair Conditioning System. This is what she had to say.

'I know we’ve all experienced that specific feeling when we saw a new product on TV or in a store and said to ourselves, “Damn…I thought about that same idea years ago!” Well, that is unless it was the concept of The Shake Weight, a bizarre, oddly-perverted fitness tool which I’m 99.9% certain was concocted by a creepy, grown man living in his parents basement.

Regardless, prosperous products or ideas could be something as simple as the ingenious “Snuggie” blanket ($200 million dollars later) or the annoyingly popular 'Selfie Stick.' The simple truth is that most people possess the creative ability to think up new things.  What ultimately sets us apart from 'them' (aka the multi-million dollar creators) is that those individuals use creativity and vigorous tenacity combined with the effective execution steps necessary for successful innovation.

Ironically, almost 20 years ago, my hairdresser Duke used to give my sister and I one specific piece of hair advice:  After you blow-dry your hair at home, go stick your head in the freezer for about 15 – 20 seconds so that frigid, cold hair smooths the cuticle. Really? Ok.  And just like that it, always worked.  Along the same line of hair and ice cold air, my sister moved to Copenhagen, Denmark years ago where the temperatures range between in the 60’s to low 20’s.  Something about the constant chilly air  blowing thru her hair as she rode her bike to work or walking thru the streets of the city made her hair feel straight, smooth & shiny.

The new Inverse hair system

With endless years of heat styling and damage, long series of replenishing treatments and costly attempts to restore our hair to a healthy condition, women are always on the endless search for the miracle answer. The answer just might possibly lie in this hair conditioning treatment. I have always shared the same hair sentiment as the creators of this system, realizing years ago that cold water promoted surprising results in my hair, especially during and after the blow dry. At my previous salon, I would always ask the stylist washing my hair to do the final rinse in cold water, to which they would alway reply, “are you SURE?” LOL. And, even though I love warm showers, I regularly run ice-cold water thru my hair for about 20 seconds before stepping out. Yes it antarctic-freezing cold on my scalp but oddly exhilarating at the same time.

David Roe, the creator of the Inverse Conditioning System, who is a New Zealand hairstyle became curious about the effects of cold on hair after his wife, who complained about he constant frizz, began experimenting with an ice rinse after being told that cold water was actually good for the hair. And it became quite obvious that the results were rather exceptional, reducing the frizz and creating a shine after the blow-dry. It was at this pivotal moment when the creative wheel in Roe’s mind started spinning uncontrollably. He knew his idea had the potential to be an exciting, new innovation in the world of beauty. But, in order for that to occur, he moved forward with advanced scientific research to understand the correlation between cold temperatures and hair brilliance.

The power of ice

During scientific investigations, it was observed that hair undergoes a hygrally induced hysteresis (locking in moisture) when subjected to sub-zero temperatures, which is an important aspect for quality and condition.Inverse locks in moisture, keeping hair irresistibly healthy while making it soft and smooth with great shine and definition. Moisture is at the basis of healthy, more manageable hair. Inverse helps balance the effects of external elements, locking in moisture and making the hair less susceptible to damage and breakage.'

Get yours now! 



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