International Women's Day 2018

March 08, 2018

International Women's Day 2018

Today is International Women's Day! A global day celebrating the social, economic, cultural and political achievements of women. This day also marks a call to action for accelerating gender parity.

We take pride in being a well-balanced and equal team, not afraid to tackle both the easy and hard conversations around gender equality. So, in support of International Women's Day, we thought we'd give some insights into the ladies of inverse HQ!



Krissi | Marketing Manager

Krissi is the youngest in the inverse team, but don't let her age fool you -- she's a brand manager to be reckoned with! She makes sure everything both behind the scenes and what you see, is on brand and part of the inverse voice.

Krissi attended Massey University, completing a First Class Honours Degree in Design, before heading home to Tauranga to work at product development company, Locus Research. After three years, and a two month tour of Europe, she joined the team at inverse HQ! Krissi was drawn to inverse, because she loved what it stood for -- helping women embrace their natural beauty, and love themselves for who they are. 

While at University, Krissi completed an internship, worked as an undergraduate teaching assistant and facilitated workshops alongside other students. Today she loves being able to learn from others around the world, as inverse heads to different corners of the world.

Interesting facts

  • Spent the first 13 years of her life as an "Army Brat" in the UK
  • Krissi worked alongside Dave (the founder) as part of the Locus team, in the development of inverse
  • Spent seven years working in the hospitality industry -- she makes a wicked coffee

Favourite woman role-model

Emma Watson - Emma has been appointed as a UN Women Goodwill ambassadorand promotes education for girls. I love how well she speaks, the passion she has for the cause and that wherever she goes, she leaves her favourite books in public spaces for people to find. She's a little spark of magic in the world.



Alex | Chief Finance Officer

Alex has spent the last 15 years in various finance roles. She's spent lots of time working overseas, and decided to step away from corporate and banking world (and into the hectic start-up world!) so she could enjoy her two young children growing up.

While juggling being a mother and keeping us in line, Alex is also doing post-graduate study in accounting to meet the wide-ranging nature of small business roles. She also holds passionate off-the-cuff discussion sessions on women's history and rights, to make sure we are all motivated to think, act and be gender inclusive.

Alex feels extremely fortunate to have found a way to progress her career and learn new skills, whilst fitting in with her family.

Interesting facts

  • Alex has recently learnt the fine art of DIY, while renovating her house
  • She has completed a Motorcycle Engineering Apprenticeship. It was a few years ago now… but she still services her own lawn mower!
  • Her guilty pleasure is the occasional bout of binge reading romance novels… specifically Scottish Highland heroes. 

Favourite woman role-model

Deborah Frances-White – when I am working on the house, most often I will be listening to Deborah Frances-White on her podcast ‘ The Guilty Feminist’. It makes me laugh and inspires me to constantly question the role of women, and how I can help less fortunate women. She is hilarious and interviews amazing women worldwide.



Jenna | Customer Care

Jenna is the go-to girl for anything inverse related -- if you've ever called or sent an email to us, you're most likely to have spoken to Jen. As well as looking after all of our lovely customers, Jen wears multiple hats, making sure everything is running smoothly at inverse HQ.

Jen is originally from a beautiful little community called Oratia, located in West Auckland. After discovering a strong love for the visual arts, she decided to put her heart into gaining a degree at university, graduating in 2011.

After five years of working in a busy marketing company, Jen and her partner decided to move to Tauranga, and this is when she joined the inverse team! On top of this, she built a house, planned a wedding and signed up to do a nail tech course. She doesn't do things by halves!

With a love for the beauty sector, it's only natural that Jen loves her inverse, allowing her to be brave with her hair, while keeping it soft, shiny and beautiful.

Interesting facts

  • Jen's had 10 different hair colours in 2 years
  • She was a baby and child portrait photographer for a year
  • Enjoys kids movies more than she should. 

Favourite woman role-model

Ellen DeGeneres - What's not to love about Ellen! She is fun, smart, talented, beautiful and not to mention has some sweet dance moves. On top of her stellar career, she is a humanitarian, an animal rights activist and LGBT activist. Ellen is an inspiration to many, and is a constant reminder to spread love and be kind to one another.

As women in business, we are thankful to be looked after the way we are, and to have a voice. There are many women who aren't as lucky as we are. If you'd like to learn more about International Women's Day, head here to see what inspirational things organisations are doing around the world. 

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