Worldwide Inverse News

December 15, 2016

Worldwide Inverse News

Inverse has created a whole new category in the hair care world & with this comes a lot of interest from the international press as well as bloggers. Check out a selection of the best online English articles.

USA

InStyle: A hairstylist from New Zealand takes the concept of cold conditioning to a new level with an innovative tool that uses sub-zero temperatures to seal the hair cuticle, delivering hydration and a glossy finish...

VogueBanish your blow-dryer and straightener this summer with this ice-cold tool, which works to condition hair, locking in hydration and restoring heat-damaged strands. Glide it through wet hair for a blast of cool, or use it on dry hair to refresh and smooth...

Today: Applying heat is a common hair care technique, but temperatures over 200 degrees can burn and damage hair. Inverse aims to help reverse those effects with the world's first system that uses ice to condition strands and lock in moisture...

Revelist: From washing it in cold water to maintain the color, to blasting it with the Arctic setting on our blowdryers to hold the style, we've long known that COLD = GOOD when it comes to our hair. And now there's a weird new product that's taking that tried and true beauty maxim to the next level. Meet the Inverse Cold Conditioning System, the flat iron you keep in your freezer...

Bella Mocha: We talked extensively in the past about the ability of freezing temps to create powerful results.  We know that cold showers promote moisturized skin and sleek cuticles.  What if you can expose your hair to cool temps without having to deal with the discomfort of ice water...

Purewow: Going cold is hot right now. You’ve heard the tip about turning the shower dial from hot to cold after you shampoo and condition. You know, to boost shine, but brrrrr, it never feels worth it. That’s why we were stoked to discover this new subzero flat iron--called the Inverse Hair Conditioning System--that promises to seal in hydration, minus any icy shower shock...

NEW ZEALAND

TV3 : We put a lot of effort into our hair to make it look good; blow dries, hair dyes, serums and sprays. Not to mention tongs that can hit 200 degrees Celsius. But an old wives tale says it is not heat the hair needs – it is ice. And it doesn't straighten the hair, it conditions it...

Stuff: If Gigi Hadid is icing her whole body before the Victoria's Secret show, this has got to be worth a look. It looks like hair straighteners, and you use it in the same way, but it's exactly the opposite. Once the Inverse system is cold it can stay below zero degrees for up to an hour.

Nz Herald: Heat is a huge part of the hair routine, both in the salon and at home. While effective, it's incredibly damaging to your hair, leaving it dry and frizzy. So, what about using cold temperatures to revive hair?

The Weekend Sun: The Inverse looks like a straightening iron, but it's the cooling effects of the hair conditioning system that locks in the moisture, keeping hair irresistibly healthy while making it soft and smooth with great shine and definition...

OverSixty: Ice Cubes are the secret to shiny hair. Inverse has developed a hair conditioning system you keep in your freezer, and they say it can reverse the damage of heat styling and chemical processing. It looks like hair straighteners, and you use it in the same way, but it's exactly the opposite. 

Dancing in the car: Inverse came up with a clever and incredibly unique design that allows you to expose your hair to ice cold conditions, without dipping your whole head into an ice bucket – ouch!  It looks like a hair straightener, but performs nothing like. Inverse does not straighten or dry your hair. It’s sole purpose is to improve the condition of your hair – I love that!

UK

Cosmopolitan: The clever folks over at Inverse have created a Hair Conditioning System that actually uses sub-zero temps to banish frizz, lock in moisture and leave your hair looking seriously dreamy.

Look:The Inverse looks like a straightening iron, but it's the cooling effects of the hair conditioning system that locks in the moisture, keeping hair irresistibly healthy while making it soft and smooth with great shine and definition...

Beamly: It doesn't seem like a crazy idea, either – it's an oft-recommended tip to finish off your hair wash with a blast of cold water to smooth down your cuticles and lock in moisture. And if it means that we're less likely to blast our hair with high temperatures in order to fight frizz, then we're all aboard. 

CANADA

Chatelaine: Instead of zapping moisture like heat would, the icy plates seal hydration in. It’s a splurge, and it doesn’t improve texture overnight, but slowly and surely hair becomes less frizzy, smoother and far easier to manage...

Vancouver Sun: We’ve long heard that cold-water rinses are beneficial for the overall appearance of one’s hair. But rather than enduring ice-cold water on your scalp, consider picking up the Inverse Hair Conditioning System...

WoahStyle: This will give your hair major shine! After testing it for one week, I’m happy to say that it lives up to its claims. My hair was softer and shinier. One thing I didn’t expect (but was very excited about) was that it helped maintain my colour. I have a challenging balayage (a.k.a. brass central). I tone it myself and usually need to touch up bi-weekly, but after using the inverse, the brass was kept at bay for an extra week. That alone makes this product a must in my hair care arsenal... 

The Province: Rather than enduring ice-cold water on your scalp, consider picking up the Inverse Hair Conditioning System...

Stylebyfire: So does it work? With continuous use, yes. Instant results included a reduction in blow-dry time, shine and manageability. Over the course of about two weeks I found that my hair seemed to be breaking less and a brush went through my hair with a bit more ease than before...

Flare: Instead of blasting hair with heat, you press the cold iron plates through wet hair, and the sub-zero temperature of the plates transforms the keratin fibre of your hair. Instead of zapping moisture like heat would, the icy plates seal hydration in.

Want to know more about this frozen beauty? Click here.



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