Shower Power – Discover The Benefits Of The Cold Rinse

November 14, 2016

Shower Power – Discover The Benefits Of The Cold Rinse

Sub zero temperatures are scientifically proven to dramatically enhance hair health. Let’s talk details…

  • Detox your hair. Cold water hair washing naturally detoxifies, banishing waste products and toxins from the scalp.
  • Oil production takes a breather. For a period of time following a cold wash or cool rinse, oil production is minimised.
  • Happy hydrating! Hot water washing dries your hair, making it prone to damage. Maintain natural hydration by cleansing in cold water or giving your hair a cool final rinse.
  • Get to know your cuticle layer. Cold water washes or final rinses tighten up the cuticle layer, minimising oily scalp and hair problems.
  • Lock in stronger hair. Hair cuticles remain closed when given a final rinse of cold or iced water. This means stronger hair that’s less vulnerable to dirt or oils, and a healthy scalp. You’ll notice tougher, more resilient hair that can’t easily be pulled out during combing, brushing or styling. If you can’t face that brrr shower moment, try Inverse, the world’s first ice conditioner.
  • Losing hair? In some cases cold water washing or final rinsing helps to slow down overall hair loss.
  • Farewell the frizz! Cold water is proven to smooth the hair by closing the scales of the cuticle. This prevents frizz and adds lustre to your hair.
Water is a vital component of hair health so find natural, no-nasties ways to add moisture to your hair like Inverse. Inverse is the world’s first ice conditioner - a genius hair tool that improves the condition of your hair every time you use it. Inverse locks in moisture, keeping hair irresistibly healthy while making it soft and smooth with great shine and definition. Find out more here .


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