Are you ready to start your toxin-free journey?

September 01, 2017

Are you ready to start your toxin-free journey?

Nourished life is Australia's leading one-stop shop for toxin-free, all-natural beauty, health and fitness products. And they've started selling Inverse! To celebrate this, we decided to do a Q&A with the founder, Irene, who started Nourished Life as part of her toxin-free journey. 

Irene, tell us a bit about yourself and how Nourished Life began.

Nourished Life really began as a blog where I shared my experiences with switching to toxin-free health and beauty products. Over time I realised that there wasn’t really one place where I could find every natural product I wanted for myself and my family, so I decided that I needed start my own store, and that’s how Nourished Life came to be what it is today.

What was the turning point for you starting your toxic-free lifestyle?

I was so fatigued all the time, piling on lotions and makeup every day, and once I started researching what was actually in these products I realised I needed to throw everything in the bin and start over. I actually stopped wearing makeup altogether while I was doing research, I just didn’t want to compromise on anything anymore.

Why do you think it’s important for us to take control of our bodies and what we’re putting on them?

We need to be aware of exactly what it is that we’re putting on ourselves and our children each and every day. When you think about just how many products we use every day without thinking twice, things like toothpaste and moisturisers, it’s crazy that so many people don’t even know what ingredients could be hiding in them.

Cosmetic companies are good at telling us their products are ‘clean and green’ even though they’re filled with harmful chemicals. What advice can you give to someone who is looking to start their toxin-free journey?

Be aware of green-washing. If you’re not sure about a product or ingredient, find a trusted source of information and ask questions. That’s why I started Nourished Life. It can be really overwhelming to sift through everything on the market, so I love having an open channel where my customers can communicate with me.

What drew you to Inverse and why do you believe Inverse fits well with your mantra.

I love that the Inverse system minimises environmental impact by reducing or even eliminating the need for heat styling. It’s also such a timesaver, actually working to repair your hair over time so that styling just becomes easier and easier with each use.

How does Inverse fit in with your daily-routine? (what’s your hair type, what struggles are you trying to solve etc).

I have fairly straight but frizzy hair that needs a lot of care to keep it looking sleek and smooth, so I love using it just after I’ve washed my hair to help make it more manageable and get rid of the frizz.

Last but not least… A constant battle here at Inverse HQ is ‘team cats’ or ‘team dogs’? Which team do you choose? 😉

I have to say both!


If you want to start your toxin-free hair journey, you can grab yourself an Inverse Hair Conditioning System here, or you can head to Nourished Life to learn more about them!

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