Nourished life is Australia's leading one-stop shop for toxin-free, all-natural beauty, health and fitness products. And they've started selling Inverse! To celebrate this, we decided to do a Q&A with the founder, Irene, who started Nourished Life as part of her toxin-free journey.
Nourished Life really began as a blog where I shared my experiences with switching to toxin-free health and beauty products. Over time I realised that there wasn’t really one place where I could find every natural product I wanted for myself and my family, so I decided that I needed start my own store, and that’s how Nourished Life came to be what it is today.
I was so fatigued all the time, piling on lotions and makeup every day, and once I started researching what was actually in these products I realised I needed to throw everything in the bin and start over. I actually stopped wearing makeup altogether while I was doing research, I just didn’t want to compromise on anything anymore.
We need to be aware of exactly what it is that we’re putting on ourselves and our children each and every day. When you think about just how many products we use every day without thinking twice, things like toothpaste and moisturisers, it’s crazy that so many people don’t even know what ingredients could be hiding in them.
Be aware of green-washing. If you’re not sure about a product or ingredient, find a trusted source of information and ask questions. That’s why I started Nourished Life. It can be really overwhelming to sift through everything on the market, so I love having an open channel where my customers can communicate with me.
I love that the Inverse system minimises environmental impact by reducing or even eliminating the need for heat styling. It’s also such a timesaver, actually working to repair your hair over time so that styling just becomes easier and easier with each use.
I have fairly straight but frizzy hair that needs a lot of care to keep it looking sleek and smooth, so I love using it just after I’ve washed my hair to help make it more manageable and get rid of the frizz.
I have to say both!