WELCOME TO THE ICE AGE

Ready to hear something pure genius? Inverse uses the power of ice to give you naturally gorgeous, picture-ready hair. The frozen beauty locks in moisture, which makes your hair softer, stronger, shinier, healthier and more manageable.

No chemicals. No heat. No cords. No mess. Just irresistibly healthy hair!

HOW TO USE

READY TO ROLL?

Using Inverse is super easy, no matter what your hair routine.

  • Pop your Inverse ice cores in the freezer for at least a couple of hours.
  • Wash or rinse your hair as usual and towel dry.
  • Spritz your hair with the Inverse ice mist then run Inverse through sections of your hair (like you would a straightener, but without the head burns!).
  • Leave your hair to dry or brush, comb or finish as you wish.
  • Smile, knowing your hair just became more awesome.

THE SYSTEM

ICE CORES

Seize the freeze! These bad boys are filled with a secret solution that freezes to the perfect temperature for conditioning your hair in a new, better way that only ice can. Oh and it stays sub-zero for 30 minutes, so you’ll have plenty of time to do what you need to do.

HANDLE

No frost-bite here! Your hands are looked after with the sleek Inverse handle that holds the ice cores in place with magnets.

ICE MIST

Like your best friend on a bad day, the ice mist is a must-have. The nasties-free spray naturally prepares your hair for conditioning with Inverse and helps lock in your natural shine.

THE BENEFITS OF INVERSE

LOCKED IN HYDRATION

High temperatures remove the moisture in your hair, stripping the goodness needed to keep it strong and healthy. Inverse conditions your hair by locking moisture deep inside each strand, keeping it in a beautiful, healthy state for longer.

What they said
“It feels healthier and more hydrated. It’s the hair I’ve always wanted.”

STRONGER HAIR

Stronger hair means less breakage, it’s that simple. Inverse directly strengthens your hair, with elevated hydration and deep restoration within the fibres. Your natural hair will shine and flourish.

What they said
“Softer, smoother, stronger and healthier… I am impressed with the results!”

SMOOTHER FEELING

Nourishing your hair from within results in a silky-smooth feel. With Inverse, hair becomes easier to brush, style and manage – giving you ultimate control.

What they said
“I noticed my hair becoming a lot softer and smoother…
I couldn’t stop touching my own hair!”

BETTER DEFINITION

Prolonged use of the Inverse conditioning system will hydrate, revitalise and heal your hair, giving you better definition and less fly-away. Colour of the hair is improved, curly hair falls naturally in groups instead of separating into thin, frizzy strands and all hair types have an increased, noticeable shine and well-polished finish. The more you use it, the better it gets.

What they said
“My under curls look amazing. I feel much more confident wearing my hair down”

RESTORED HEALTH

Damaged, lifeless hair can be difficult to restore to health – using sub-zero temperatures, Inverse can help restore your hair’s natural lustre. Inverse repairs your hair at a micro level, giving you healthy hair from the inside out. Unlike hot tongs, the more you use Inverse, the better the results.

What they said
“Honestly what a change to my hair; it feels lighter, healthier and smoother so far. My hair was so damaged by heat irons and things and now you can see the improvement I’ve always wanted.”

LASTING EFFECTS

Cooling down your hair straight after heat treatment can help achieve a more permanent set. Using Inverse after heat styling means you can spend less time fixing up your hair and more time enjoying your day or night.

What they said
“My hair holds its curl, is more manageable and less frizzy.”

Love Inverse as much as we do?

Then join us in this hair care revolution and grab your own Inverse Hair Conditioning System today!

Get Yours