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M2 Woman January 2016 - Inverse

M2WOMAN: Beauty News

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Calling all M2 Woman readers! The Inverse Hair Conditioning System is features in this months magazine — with a sneaky spot in the Beauty News section. Grab your copy now and check it out!

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STORY: Hair Conditioning Gets a Kiwi Makeover

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Kiwis are known for getting behind some wacky inventions. Some of these inventions and discoveries include: the disposable needle, the egg beater and splitting the atom. So could a hair tong be about to join their mighty ranks?

We put a lot of effort into our hair to make it look good; blow dries, hair dyes, serums and sprays. Not to mention tongs that can hit 200 degrees Celsius. But an old wives tale says it is not heat the hair needs – it is ice. And it doesn’t straighten the hair, it conditions it. Read More


BOP TIMES: Beauty – Cool New Tool

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Revolutionary conditioning system locks moisture in while creating and maintaining your style, writes Sarah Bunker

Heat is a huge part of the hair routine, both in the salon and at home. While effective, it’s incredibly damaging to your hair, leaving it dry and frizzy. So, what about using cold temperatures to revive hair?

A Tauranga company has done just that and Inverse, the world’s first hair conditioning system that uses the power of ice to restore hair, has hit the shelves. Read More

BPO times

BOP TIMES: Projects take out top design awards

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Five Tauranga-based projects have taken out top honours at the national Best Design Awards. The Inverse Conditioning System designed by Locus Research and Roholm Ltd won a gold pin for the concept/environmental product category.

The hair product’s removable, extruded aluminium Cold Cores are frozen to set the sub-zero temperature. When run through the hair like a traditional hot tool, the cold temperatures lock in moisture rather than normal hot hairstyling tools which evaporate the inner moisture and damage hair. Extensive testing in New Zealand and California showed a 20 per cent increase in tensile strength and a 23 per cent decrease in breaking extension. Read More