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Good Design Awards 2016: We have a winner!

By | Awards, Featured | No Comments

We are incredibly excited to announce that we have won an award at the Good Design Awards 2016, over in Australia! We are very proud of all the hard work that has been put into this frosty wee device and are honoured to have received this award. The Inverse journey has been an exciting one, and we don’t expect that to stop any time soon! So watch this space fellow Inversers, we’ve got a game-changer here!

Interested to see our entry? You can check it out here!

We also have a write up in the NZ Herald here.


HYPEBEAST / HYPEBAE: This Sub-Zero Flat Iron Is About to Change Your Hair Game

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If you’re one to straighten your hair regularly, you may be familiar with the frayed damage that comes hand in hand with applying high heat to your locks. Although an alternative to heat treatment seems unheard of, a New Zealand-based hair stylist has developed the Inverse Conditioning system, which reconfigures the classic flat iron with sub-zero temperatures. Read More

Stacey Banfield

REVELIST: Here’s an ice-cold flat iron because ‘cold conditioning’ is a hot hair trend, apparently

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From washing it in cold water to maintain the color, to blasting it with the Arctic setting on our blowdryers to hold the style, we’ve long known that COLD = GOOD when it comes to our hair. And now there’s a weird new product that’s taking that tried and true beauty maxim to the next level.

Meet the Inverse Cold Conditioning System, the flat iron you keep in your freezer. Read More


My Inverse Hair: Jana

By | Featured, Reviews | No Comments

Hi guys, just wanted to send a quick message to let you know that the Inverse has been working amazingly well for me! I have been using it for 3 weeks now and my hair is already so much softer and easier to manage without using a drop of conditioner.
My bad hair days are becoming few and far between. I typically have coarse and dry hair but since I’ve been using the Inverse I’ve found that I don’t even need to use oils to manage it anymore. Well done on creating such an amazing product!

PS. Today I went to hairdresser and she said that my hair was so soft and in such good condition and as someone with very dry hair this is amazing news!

Let us know what you think

You can let us know about your Inverse experiences by using our common hashtag, #myinversehair, across Facebook, Instagram or twitter. You may even get to feature on our blog, just like Jana.

Or simply drop us a line via PM on Facebook or at hello@inversehair.com


Inverse Takes Gold

By | Awards, Featured | No Comments
Beautiful design, endless celebratory bubbles and the rising anticipation of the Gold Pin met us as we entered the Viaduct Events Centre on Friday night. It’s always fantastic to see local work recognised on the big stage and theBest Awards are the perfect way to recognise excellence in graphic, spatial, product and interactive design in New Zealand.

On behalf of ourselves and all involved, we are proud to announce that the Inverse Hair Conditioning System received the prestigious Gold Pin at this year’s awards. Read More