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With years of heat styling and damage, painfully long replenishing treatments and many expensive attempts to restore the condition of hair, women are still searching for the answer. The wait is finally over.

Inverse is the world’s first hair conditioning system using the power of ice. Inverse locks in moisture, keeping hair irresistibly healthy while making it soft and smooth with great shine and definition. The more you use Inverse, the better the results.

IT’S OFFICIAL, OUR ONLINE SHOP IS LIVE!

Which means you can shop Inverse until your heart is content. Now is the time to take the first step towards healthier, shinier, stronger hair. We can’t wait for you to start reaping the benefits of Inverse Conditioning!

Please note Inverse is currently available in New Zealand and Australia only. Due to high demand delivery could take up to two weeks.

THE BENEFITS OF INVERSE

Honestly, what a change to my hair, it feels lighter, healthier and smoother. My hair was so damaged by heat irons and things and now you can see the improvement I've always wanted. Thanks inverse!

Stacey

My hair is thicker and fuller - like it's expanded. I don't want to go back to my old hair! I'm impressed with the results.

Lorraine

THE POWER OF ICE

Like many things in nature, your hair thrives when hydrated and nourished. We discovered that if you treat the keratin in your hair at a sub-zero temperature, the fibre itself changes; locking in moisture and improving strength and elasticity within the hair. As a result, your hair can become softer, smoother, healthier and more manageable, amongst many other benefits. The power of ice is next to none.

THE SCIENCE

We tested hair before and after 30 days of Inverse usage. The fibres after treatment proved stronger in tensile testing, meaning they would withstand a heavier load before breaking. The cuticles also showed signs of healing and repair; flaky strands became more uniform and fibres were revitalised with more definition.

ALL THAT HAIR

When developing Inverse, we knew we had created something special, but we needed to hear it from you. We took Inverse to women like you to try on their own hair, in their own time. Long, short, damaged, coloured, natural, styled, straight, curly and more. We tested it all. And they told us how Inverse worked best.

JOIN THE REVOLUTION

The Inverse revolution is spreading fast! Stay in the loop with all the latest mentions, deals and release information by signing up to Inverse updates via the form below.