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LOCUS RESEARCH: Four for four

By September 9, 2015Awards

We’ve been keeping ourselves busy over the last few months, working alongside some extraordinary Bay of Plenty businesses to develop their exciting products. Luckily some of these projects have reached the stage that we’re ready to share them with the world, and what better way to be recognised than to enter an award.

The Best Awards are just that – a collection of the very best of New Zealand design across a range of categories, including print, branding, websites, spatial design, typography, and our favorite, product design.

This year we entered four of our latest projects to go in front of the judges, and are honoured for all four of them to make it into finalist standing. Here’s a little about the products that will be vying for the prestigious gold pin.

Inverse Ice Conditioning System

High temperature hair styling tools transmit over 200°C into the hair fibre explosively evaporating the inner moisture causing permanent damage to the inner structure. Unlike heat treatments that anneal the hair fibre, and chemical products that coat or modify hair structure, the Inverse Ice Core Conditioning System uses sub-zero temperature to induce a natural conditioning effect and is set to be the biggest haircare market disruptor since hot tongs.

The Inverse Conditioning System locks in moisture, making the hair healthier and softer with increased shine and definition. The removable, Ice Cores are frozen to set the sub-zero temperature. When run through the hair (like a traditional hot tool) the cold temperatures lock in moisture resulting in temporal and longitudinal conditioning effects that build over time.

View the entry here.

By Locus Research