WANT AWARD WINNING HAIR?

Inverse is the world’s first hair conditioning system using the power of ice. Inverse locks in moisture, keeping hair irresistibly healthy while making it soft and smooth with great shine and definition. The more you use Inverse, the better the results.

But don’t just take our word for it… Inverse was recently awarded a Gold Pin at the New Zealand Best Awards. Here’s what the judges had to say: “Underpinned by science, Inverse Ice Core Conditioning is expected to be the biggest hair care market disruptor since hot tongs”

THE BENEFITS OF INVERSE

LOCKED IN HYDRATION

High temperatures removes the moisture in your hair, stripping the goodness needed to keep it strong and healthy. Inverse conditions your hair by locking moisture deep inside each strand, keeping it in a beautiful, healthy state for longer.

RESTORED HEALTH

Damaged, lifeless hair can be difficult to restore to health – using sub-zero temperatures, Inverse can help restore your hair’s natural lustre. Inverse repairs your hair at a micro level, giving you healthy hair from the inside out. Unlike hot tongs, the more you use Inverse, the better the results.

SMOOTHER FEELING

Nourishing your hair from within results in a silky-smooth feel. With Inverse, hair becomes easier to brush, style and manage – giving you ultimate control.

STRONGER HAIR

Stronger hair means less breakage, it’s that simple. Inverse directly strengthens your hair, with elevated hydration and deep restoration within the fibres. Your natural hair will shine and flourish.

BETTER DEFINITION

Prolonged use of the Inverse Conditioning System will hydrate, revitalise and heal your hair, giving you better definition and less fly-away. Colour of the hair is improved, curly hair falls naturally in groups instead of separating into thin, frizzy strands and all hair types have an increased, noticeable shine and well-polished finish. The more you use it, the better it gets.

LASTING EFFECTS

Cooling down your hair straight after heat treatment can help achieve a more permanent set. Using Inverse after heat styling means you can spend less time fixing up your hair and more time enjoying your day or night.

BEAUTY BLOGGERS LOVE INVERSE

Don’t just take our word for it, here’s what beauty blogger Annabel style had to say (a self confessed frizzball):
‘Inverse makes my hair feel so much smoother and shinier and takes away any fizziness’ Annabel Style.